INTERNAL MARKETING
The first form of advertising.
Also known as internal branding, internal marketing is the set of strategies and actions implemented by a company to promote a positive corporate image among its workforce with the main goal of increasing its employees' sense of well-being, their sense of belonging and loyalty.
It goes without saying that a happy employee will work with greater dedication and that his or her approach to work will be guided by the desire to perpetuate that state of well-being achieved, also through his or her own contribution.
Not only will you work better, but you will generate a real sense of pride in doing your job with consequent benefits for the company in terms of overall productivity, the efficiency of individual departments and attracting the best candidates for vacant positions.
Internal marketing contributes to the corporate culture and, if in the past it was promoted only within the mega American multinationals, today it is no longer the case. In fact, the new generations of workers are increasingly sensitive and attentive to matters such as well-being in the workplace and corporate welfare. Factors that have a sometimes decisive relevance in the negotiation of working conditions.
Alma Studio strongly believes in the potential of good internal communication, for this reason, in addition to providing support in designing the most suitable internal communication strategy for each company, we also offer a package of services and benefits for employees.